full-360
Helios Sailing — Full 360° Launch
Helios Sailing Charters · 2024
The Challenge
Helios Sailing Charters launched with two Jeanneau 54 yachts and a vision to serve the premium leisure market from Rhodes. They had no brand, no digital presence, and needed to be bookable before the summer season opened.
Our Approach
We delivered a complete 360° engagement: a sun-and-sea brand identity, a full booking website with enquiry flow, Google Ads campaigns targeting high-net-worth travellers, and ongoing Instagram content from on-board photography sessions.
Results
- Both yachts fully chartered for the summer season before May
- Google Ads cost per booking: €38, versus estimated direct cost of €120+ through brokers
- Instagram reached 2,100 followers organically in the pre-launch phase