branding
Rodi Winery — Brand Identity
Rodi Family Winery · 2023
The Challenge
Rodi Family Winery has been producing wine in the Embonas region of Rhodes for over 60 years. Their new generation of owners wanted to enter the premium export market with a brand that honoured tradition while appealing to modern buyers in northern Europe.
Our Approach
We developed a complete brand identity system rooted in Rhodian heritage — drawing from ancient mosaic patterns and the island’s typography history. The result is a timeless wordmark, tactile label system, and full packaging suite.
Results
- Brand launched at Prowein 2024 to strong buyer interest
- Secured two new UK distribution deals within 3 months
- Won a regional design award for packaging innovation