marketing
Aegean Spa — Social Growth
Aegean Wellness Spa · 2024
The Challenge
Aegean Wellness Spa opened in 2023 with minimal digital presence. Despite excellent reviews on Google, their Instagram had fewer than 400 followers and they relied entirely on walk-in traffic from the hotel next door.
Our Approach
We built a content calendar around seasonal wellness themes, shot professional photography on-site, and launched targeted Meta Ads campaigns aimed at UK and German tourists planning Rhodes visits.
Results
- Instagram followers grew from 400 to 4,800 in four months
- Bookings from social channels increased by 312%
- ROAS on Meta Ads campaigns: 4.1×