SmileCare — Digital Marketing

The Challenge

SmileCare Rhodes opened as a premium dental clinic in January 2024. In a market dominated by well-established practices, they needed to build a patient base quickly and establish trust through digital channels.

Our Approach

We launched highly targeted Google Ads campaigns around dental treatment terms, combined with an aggressive local SEO strategy focused on Google Business and patient reviews. A GA4 funnel tracked every step from search to booked appointment.

Results

• 340 new patient enquiries in the first quarter
• Google Business listing reached 4.9★ with 87 reviews in 6 months
• Cost per acquired patient: €14.20, versus industry benchmark of €35–50