Rhodian Threads — eCommerce
Rhodian Threads Boutique · 2023
The Challenge
Rhodian Threads is a boutique fashion store in Rhodes that had been selling exclusively in-person. The owners wanted to expand online and ship across Europe, but their Etsy presence was limiting growth and eroding margin. They needed a custom eCommerce store that matched their brand’s premium positioning.
Our Approach
We proposed a WooCommerce solution on a custom WordPress theme — giving them full ownership of their data, customer relationships, and the flexibility to scale without platform lock-in.
Design
We started with a thorough UX audit of their Etsy store, mapping the customer journey and identifying friction points. The new design prioritises product photography, with a clean, editorial layout that lets the garments speak for themselves.
Key design decisions:
- Full-bleed product photography with zoom on hover
- Persistent shopping cart drawer (no page redirect)
- Streamlined 2-step checkout reducing abandonment
- Mobile-first approach — 70% of their audience shops on mobile
Development
- Custom WooCommerce theme built from scratch
- Integration with Stripe for payments
- Automated order notifications and shipping labels (DHL integration)
- Multi-currency support (EUR, GBP, USD)
- Product filtering by size, colour, and collection
- Instagram shop integration syncing the product catalogue
Results
Launched in October 2023:
- €47,000 in online revenue in the first three months
- 2.8% conversion rate (vs industry average of 1.5% for fashion)
- 43 five-star reviews in the first 90 days
- Repeat purchase rate of 28% — significantly above industry average
“We went from selling 20 products in-store to shipping 200 orders a month across Europe. Evolvio didn’t just build us a website — they built us a business.”
The store has since expanded to include a wholesale portal for boutique retailers in Germany and the Netherlands.