Olive & Fig — Brand Identity

The Challenge

Olive & Fig is a modern Greek restaurant situated in the heart of Rhodes Old Town. Despite exceptional cuisine and a beautiful setting, their branding was inconsistent and failed to communicate the elevated dining experience they offered. They needed an identity that honoured tradition while feeling undeniably contemporary.

Our Approach

We began with a two-day brand discovery workshop with the founders. From there, we developed three distinct creative directions before refining the chosen concept over four iterative rounds.

The final identity draws on the geometric precision of ancient Greek motifs — simplified into a clean, modern mark. The typographic system pairs a custom-modified serif logotype with Inter for supporting copy, creating a visual language that works equally well on a handwritten menu card and an Instagram story.

What We Delivered

• Logo design (primary, secondary, and monogram variants)
• Full brand colour system (earth tones + warm white)
• Typography guidelines and pairings
• Business cards, menus, and coaster designs
• Social media template suite (20 templates)
• Brand guidelines document (48 pages)

Results

“From the moment we launched the new identity, the feedback from guests was immediate. People started photographing the menus. Our Instagram following doubled in three months.”

The rebrand directly contributed to:

• 42% increase in Instagram engagement within 90 days
• Featured in two Greek food publications within the first month
• Reservation enquiries up 28% compared to the same period the previous year

The identity has since been extended to their second location, opening in Lindos in 2025.